W2 BA541 Disc Identifying Customers Essay Example | Topics and Well Written Essays - 250 words

W2 BA541 Disc Identifying Customers - Essay Example As such, the organization could be interpreted as more market-driven, rather than customer-oriented (Peppers & Rogers, 2010). In contrast, Johnson and Johnson’s credo is simply stated as â€Å"the values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first† (Johnson and Johnson, 2014). Obviously, this organization is customer-driven. The effect is therefore manifested in terms of one’s trust and commitment to patronize the products of Johnson and Johnson’s more through being ensured that they put me first in their commitment of service. As such, even though these organizations are considered large in scale and their volume of customers (according to products and geographic location), both Unilever and Johnson and Johnson could manage their data according to products and even, geographic location across different countries; yet, much market research could have been undertaken by Johnson and Johnson to ensure that the needs, drives, and demands of the customers are taken into consideration during product development, launching, marketing, and sustaining continued patronage, in a longer time