Entrepreneurship Essay Example | Topics and Well Written Essays - 1750 words - 2

Entrepreneurship - Essay Example Top management is the one that usually determines the corporate culture. Corporate culture involves the main aims of an organization, the strategies that will be employed in meeting those aims and the way the stakeholders should behave while striving to achieve those aims. It takes the effort of the top management to maintain its culture, this is by interacting a lot and communicating effectively, especially to employees of what is expected of them, according to Auxillium West (2008). The culture can be either weak or strong. Weak is where the employees fail to identify with the values of the organization hence need to be pushed to carry out tasks from the organization’s point of view. While the converse is true for strong cultures as people tend to think as a group on the direction to be taken during decision making. Various methods have been employed in grouping cultural change. Some of them include Geert Hofstede who argues that organizational culture is influenced by natio nal and regional cultural groupings such as the different levels of power in the organization (power-distance orientation) , risk degree (uncertainty avoidance), individualism vs. collectivism, masculinity vs. femininity and time horizon (Long term vs. short term). Charles Handy groups include the power culture where power is centered in the hands of a few, role culture, task culture centered around the job to be done, person culture where the individual is deemed to be superior to the organization. Edgar Schein, a Massachusetts Institute of Technology Professor argues that culture is the most difficult thing to change in an organization, more than the products, services, leadership, and other characteristics of an organization. In Schein’s model, the physical attributes of the organization that are tangible such as the buildings, awards, employee dressing etc belong to the first level. The culture of the