The Importance of Sales Force for Promoting the Business Activities Assignment - 2

The Importance of Sales Force for Promoting the Business Activities - Assignment Example This research will begin with the statement that Saxon Plumbing Services London Ltd (SPSL) is a plumbing service providing company established in the year 2000. The business operations of the company are directed by two brothers who are Peter Blair and Harvey Blair. There are around 40 employees working for the company. It is located in South London offering plumbing services to small as well as medium-sized retailers, insurance companies and manufacturers. The company possesses a better image and provides superior quality products or services in the market segments. In this respect, it has been observed that the gross profit of the company is around  £1.2 million.   SPSL with its new office in Manchester is required to adopt certain promotional techniques with the objective of executing its business activities in an efficient manner. Moreover, the company has adopted promotional tools such as website, newspaper and word-of-mouth communication. In this regard, the company has pro posed to adopt business-to-business (B2B) marketing with the intention of developing the healthier relationship with its customers. Moreover, the company has planned to acquire B2B with the aim of building the better relationship with its clients and customers. In future, the company also might decide to acquire Business-to-Consumer (B2C) marketing with the intention of improving the effectiveness of their business activities. SPSL with the utilization of the sales force will be able to develop the better relationship with clients or customers. The company with the assistance of sales force will be effective in conveying the message of the company as well as in building an enhanced image in the market segments. The incorporation of the sales force will assist the company in communicating with customers as well as acquiring important information in relation to their attitude towards the products or services of the company. The sales force will enable SPSL in developing and maintainin g a healthier relationship with customers.